在小红书上，流传着一张图测试你的网感的帖子。点进去发现，个个都是神东谈主。一皆来望望当代网友的网感案牍吧。

咱们平庸说作念新媒体一定要有「网感」，可这个网感到底是个啥？东谈主们平庸的明白是执行捏眼球，让东谈主看了就念念点，忍不住和你跋扈互动。这些细则都是对的，但可能有点抽象，不如举几个例子望望。

比如这个一口咬不到馅儿的包子，如何让这张图火？只需要加一瞥字：

还有这张大葱的像片，如何让东谈主恨得牙床儿痒痒？

只需要加一瞥字：

还有这个奶片的像片，有东谈主问这个图配什么标题，能破损0恢复？

是以一句话空洞网感，即是懂得控制当下互联网的传播规章，收尾流量的最大化。

是以当下互联网的传播规章是什么呢？从上头几个例子基本就能看出来，当下的中语互联网的流量密码，无非即是三点：热门、对立、反差感。

咱们就拿最近在小红书上很火的新媒体网感测试手脚案例，一皆来望望这些神东谈主是如何把这三点玩出花的。

1、对立：制造对立号称是当前互联网的流量神器，别看公共名义上和平暄和，但心里可能依然积存了精深怨气，当这种怨气到了言内行殊的网上，可能就会爆发精深的对立——男女对立、婆媳对立、共事对立、父母孩子对立、雇主职工对立……你的怨气所在，当然即是新媒体东谈主的坚苦所在，挑起你的怨气，收割一波流量，再消解你的怨气，又是一波流量，后者咱们平庸称之为“嘴替”。比如底下这些像片，如何为它配案牍，不错让东谈主忍不住点击？望望他们是如何制造对立的。

2、热门：这个依然是须生常谭了，收集上的热门事件，其实就迥殊于现实中的东谈主群扎堆，你念念引起更多东谈主的谛视，当然就要去到东谈主多的处所，“要念念火蹭热门”即是这个意旨。比如最近一段时辰最火的收集热门，“胖猫事件”细则有一隅之地，从事件曝光，到东谈主们对事件的连系，再到由此激勉的男女对立，还有临了事件的大回转，这事险些在热搜上就没下来过，许多伏击的事件比如团结时候的高速坍塌事件都告成被盖掉了热度，足见事件之火爆。

有网感的新媒体东谈主一定不会放过这样的热门，比如这几个例子：

蓝本平平无奇的一张图，辘集热门，坐窝点赞过万。再放两张也很棒的辘集热门案例：

3、反差：寻常的东西很难引起谛视，戏剧性的反差能力诱导关怀，就像新闻学的那句名言说的“狗咬东谈主不是新闻，东谈主咬狗才是”，而到了现在，可能连狗咬东谈主都不有数了，得再加点力度才行。

吃炸串不有数，得在茅厕里吃炸串才行。

考试验证不有数，但下狱还要考试就不雷同了。

小情侣谈恋爱会疼东谈主不有数，除非对象是64年的。

还有底下这种，每一个都是用配文把戏剧性张力给拉满了。

看了这样多，不禁嗟叹，有些东谈主天生即是吃新媒体这碗饭的，有的东谈主天生即是网感好，像前阵子看一个女生谈恋爱为了哄男友昂然，随敷衍便作念了三个视频，就把男友的抖音号搞到了百万粉丝，其后离婚后高薪去了一家新媒体公司。

天禀是真确存在的，但手脚可能没那么有天禀的东谈主，也依然不错从这些案例里追思出一些基本规章，放进我方的手段包。

本文由东谈主东谈主都是产物司理作家【案牍包邮】，微信公众号：【案牍包邮】，原创/授权 发布于东谈主东谈主都是产物司理，未经许可，回绝转载。

题图来自Unsplash，基于 CC0 公约。

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